The Story Behind Every Rosette

Letrato Arts and Crafts is a Philippine-based business specializing in handcrafted celebration accessories, founded in 2017 by Cara Tantoco.

Handcrafted rosette leis in production

From a Hobby to a Brand

What started as a personal crafting hobby in 2017 grew into something bigger as word spread about Cara Tantoco’s handcrafted Rosette Leis. After the COVID-19 interruption, Cara rebuilt and formalized the business — registering with both the DTI and BIR — and grew Letrato into a brand serving families, schools, corporate clients, and government agencies nationwide.

Today, Cara personally oversees every aspect of the business: design, material sourcing, production, quality control, and client communication. Whether it’s a single piece for a personal milestone or hundreds for an institutional event, every order gets the same handcrafted standard.

Why Rosette Leis

Giving a lei is a Filipino tradition rooted in honoring, welcoming, and celebrating people. The traditional flower lei is beautiful, but temporary.

Cara started the concept of the Rosette Lei in the Philippines — a handcrafted alternative that carries the same spirit, but is built to last. That vision drives everything we make: celebration accessories that are meaningful enough to keep long after the event.

Vibrant handcrafted Rosette Lei — a lasting alternative to the traditional flower lei
Cara Tantoco — founder, owner and lead artisan of Letrato Arts and Crafts — working on a handcrafted rosette

Cara Tantoco

Founder, Owner & Lead Artisan

Cara’s passion for crafting traces back to her father, who had a talent for working with recycled materials and creating things by hand. Growing up around that creativity shaped her own love for the craft and the skills behind every piece Letrato produces today.

Today, she personally handles every design discussion, every quality check, and every client interaction — your celebration is in good hands.

Our Mission

To honor life’s milestones with handcrafted celebration accessories, making every graduate, guest of honor, awardee, and honoree feel truly celebrated.

Our Vision

To establish the Rosette Lei as the modern Filipino celebration standard: a lasting, handcrafted alternative to the traditional lei that can be worn with pride and kept as a memento for years.

What We Stand For

Craftsmanship

Every product is handcrafted with precision and care, never mass-produced.

Celebration

We exist to make milestones more meaningful.

Reliability

We deliver on time, communicate clearly, and keep our commitments.

Cultural Pride

We carry forward Filipino celebration traditions with modernity and heart.

Personal Attention

Every client and every order gets individual care, whether it’s 1 piece or 500.

A Registered, Professional Business

Letrato Rosette-Lei Arts and Crafts is a DTI and BIR-registered sole proprietorship. We provide formal documentation, quotations, and official receipts for all transactions, including government procurement through Purchase Order billing.

Business NameLetrato Rosette-Lei Arts and Crafts
Business TypeSole Proprietorship
Founded2017
RegistrationDTI and BIR registered
Production AreaPasig City, Metro Manila
Capacity50+ pieces per day

Proudly Serving

Schools & universities, government agencies, corporate clients, event planners, and families across the Philippines. DTI and BIR-registered. Serving clients nationwide since 2017.

Let’s Create Something Special

Whether it’s for a graduation, a corporate event, or a personal milestone — we’re here to help you celebrate.